Free tool · ROI calculator

What does a year of strategic podcast guesting actually produce?

Plug in your reach, conversion, and deal values. Get a 12-month projection with the assumptions visible — no black-box math.

Your assumptions

Appearances per month

How many podcast interviews will you complete monthly?Average audience per show

Downloads or listeners per episode for your target shows.Click-through rate

Percentage of listeners who click through to your offer/site.Lead conversion rate

Of clicks, how many become leads (email capture, booked call).Close rate

Of leads, how many become paying customers.Average deal value

Revenue per customer (first 12 months).Referral / partnership multiplier

Additional pipeline from referrals and JVs as a fraction of closed revenue.

12-month projection

Total audience reached

120,000

Listener clicks

2,400

Qualified leads

360

New customers

Direct revenue

$90,000

Referral pipeline

$18,000

Total 12-month ROI

$108,000

Based on 24 appearances reaching 120,000 listeners across the year.

Track your actual results

Guestify logs every appearance outcome (revenue, leads, partnerships) against the show that generated it — so you know which podcasts actually drive your business.

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