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Crafting Your Impact Intro

Messaging

1
Showcase Your Authority (WHERE)

Examples:

Helped 200+ startups land funding My strategies have helped over 500 coaches My latest book became an Amazon bestseller Our organization has provided water to 200,000 people

Options to highlight:

Specific Measurable Results Remarkable Accomplishments Credentials Social Proof
2
Share Your Purpose (WHY)

Examples:

Democratizing access to business education Creating economic opportunities for underserved communities Empowering authors to spread impactful messages Building a world where everyone has clean water

Options to highlight:

Big Idea Mission Your Why

Crafting Your Perfect Impact Intro

Your Impact Intro follows your Authority Hook and establishes deeper credibility. It showcases specific results and shares your mission or big idea that drives your work.

FORMULA
I’ve [WHERE]. My mission is [WHY].

Why Impact Intros Matter

After grabbing attention with your Authority Hook, podcast hosts want to know about your proven results and the deeper purpose behind your work. A strong Impact Intro provides social proof and connects to your mission, helping hosts understand not just what you do, but why it matters.

What Makes a Great Impact Intro

The best Impact Intros combine quantifiable results with an inspiring purpose. Use concrete numbers when possible for the WHERE component, and connect to a mission or big idea for the WHY that shows podcast hosts and listeners that you’re driven by something meaningful.

Example Impact Intros:

SaaS Growth Expert: “I’ve helped 200+ startups land funding and secure high-ticket clients. My mission is to democratize access to growth strategies that were once only available to venture-backed companies.”
Business Coach: “My strategies have helped over 500 coaches generate six-figure businesses. I’m driven by the belief that expert-led businesses create more fulfillment and positive impact than traditional corporate careers.”
Author: “My latest book, The Authority Code, became an Amazon bestseller in its category within three months. My purpose is to help thought leaders amplify messages that can transform lives and businesses.”
Nonprofit Leader: “Our organization has provided safe water to over 200,000 people. My why is simple: I believe clean water is a fundamental human right that creates the foundation for education, economic opportunity, and health.”

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