Potential Topics
- Why we need to stop thinking about marketing and sales, and think about relationship scaling
- Why designing a category is all that matters for branding
- How to use content effectively to build your network
- Why community creation is the future of business development
Sample Questions
- What do you mean by relationship scaling?
- What's the difference between category design and branding?
- How do you create a Relationship Flywheel through content?
- What are the dollars and cents benefits of building out a community of clients?
