Jay Williams

I remember being just seven years old and my heart breaking as tears rolled down from my eyes. I was sat watching my favourite Animal Planet documentary on Africa, and on screen was a mother elephant with her throat cut, tusks removed and her baby standing over her. In that moment I made a decision, that one day I would make a difference in the world, but I had no idea what that would look like. At the same time, there was this nagging voice in my head asking: “Who are you to believe you can change the world?” A question I would continue to wrestle with throughout my life. Growing up in a small village in North Wales, I lived on the edge of a valley where fast jets were always practising their low level flying. After watching a pilot documentary of how they trained and after visiting an Air Force camp, I began to dream of becoming a pilot. I was called to be more, and despite the pull to conform to the norms, I rebelled and years later joined the Royal Air Force. But sadly, it wasn’t to become a pilot, I settled for what was comfortable and was too scared to even take the test. Toward the end of my nine years in the military, I was spending my days at a desk bored out of my mind, while at night I entertained large crowds as a professional DJ which made me feel alive. Unlike my day job, it was energising and what I loved most was that at the push of the button, it didn’t matter what people were going through, I could change their lives for a moment. I dreamed of playing in huge venues or big music festivals and soon, gave my notice and left the safety of a long safe career in the military to go to Ibiza and DJ—that was until I met a friend who was making a lot of money with high ticket affiliate marketing and convinced me to give it a try... it looked easy. I thought this could be a brilliant way to finance my travel around the world as a DJ, so I was in. I threw myself into business, determined to make it work, but then along came a girl. And so I said goodbye to my DJ dream once more and justified it by saying “I am in love”—again, holding myself back from pursuing a dream. This theme continued as I struggled through my journey in business. While I was busy buying programs, learning and gathering more and more business information, strategies and tactics, I was actually hiding behind them to avoid facing the REAL fears holding me back from making great money, having an impact and doing what I was meant to do. I was helping others so THEY could have an impact, when I needed to face the same in myself. I was listening to my head instead of my heart. What I really wanted was to be that guy—the pilot, the DJ, the Coach with massive impact. Then out of nowhere, like a gift from the Universe, I stumbled across a video from this guy who was like a Mindset Yoda for seven and eight-figure entrepreneurs. Feeling stuck, frustrated and knowing I couldn’t do it anymore, I paid $48,500—money I did not have—to work one-to-one with him. It was life changing. He took me through a new framework that helped me see my blind spots. He gave me simple, step-by-step tools to eliminate fear of failure, judgement, rejection, doubts, frustrations, procrastination and every single money block that was keeping me stuck. As a result, not only did I build two, six-figure businesses, I was equipped with the tools and the CONFIDENCE to be able to declare what I want and know with absolute certainty I could bring it to life. No matter what was going on in the outside world, I felt fully in control of my internal world. It was like I had invented my own genie lamp! The best part of finally listening to my heart and overcoming my inner blocks, was the tremendous impact I began to have on thousands of business owners. It’s now my passion and purpose to help coaches conquer their own self-doubt, worry and blocks that are holding them back, so they, too, can be UNSTOPPABLE—leading to massive business growth, income and impact in their client’s lives.