Authority Hook – Guestify

Messaging

Identify Your Audience (WHO)

WHO

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SaaS founders Business coaches Authors launching a book Real estate investors E-commerce store owners

Identify The Timing (WHEN)

WHEN do they need you? (What problem or situation are they facing?)

Examples:

they're struggling to break revenue plateaus their current marketing isn't working they're launching new products they need to stand out in a crowded market

Define the Transformation (RESULT)

WHAT result do you help them achieve?

Examples:

scale to $1M+ ARR book more high-ticket clients turn their book into a bestseller get booked on top podcasts generate passive income streams

Describe Your Process (HOW)

HOW do you help them achieve this result?

Examples:

through AI-driven marketing strategies through podcast guesting and media exposure by teaching conversion-focused storytelling by automating lead generation using AI

Your Authority Hook

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Crafting Your Perfect Authority Hook

Your Authority Hook is the opening line that establishes your credibility when reaching out to podcast hosts. A powerful hook immediately communicates who you help, what results you deliver, when they need you, and how you do it.

FORMULA I help [WHO] achieve [RESULT] when [WHEN] through [HOW].

Why Authority Hooks Matter

Podcast hosts receive dozens of guest pitches daily. A strong Authority Hook immediately signals your value to their audience and increases your chances of getting booked.

What Makes a Great Hook

The best Authority Hooks are specific, outcome-focused, and address timing. Avoid vague terms like “entrepreneurs” or “success” – be precise about who you help, what results you deliver, when they need you, and how you achieve it.

Example Authority Hooks:

“I help SaaS founders scale to $1M+ ARR when they’re struggling to break revenue plateaus through AI-driven marketing.”

“I help coaches fill their programs with high-ticket clients when their current marketing isn’t working through podcast guesting.”

“I help authors turn their books into six-figure businesses when they’re launching new titles through media exposure.”

How to Use Your Authority Hook

Once generated, your Authority Hook should be used as the opening line in your podcast guest pitches, social media bios, speaker introductions, and anywhere you need to quickly establish credibility.

Create your Authority Hook

Crafting Your Perfect Authority Hook

Why Authority Hooks Matter

What Makes a Great Hook

Example Authority Hooks:

How to Use Your Authority Hook

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