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Crafting Effective Interview Questions

Well-crafted questions help podcast hosts guide the conversation while giving you opportunities to showcase your expertise. Each question should be open-ended and allow you to deliver valuable insights to listeners.

APPROACH
Balance specific questions that demonstrate your expertise with story-based questions that engage the audience.

Frame Questions for Stories

Include questions that prompt you to share real-world examples and stories. Listeners connect with narratives, and hosts appreciate guests who illustrate points with compelling stories.

Show Range and Depth

Mix high-level strategic questions with tactical implementation details. This demonstrates both your big-picture understanding and your practical expertise in executing solutions.

Include Audience Transformation

Create questions that allow you to describe the transformation your clients or audience experience. Podcast hosts love when guests can articulate clear before-and-after scenarios.

Question Types to Include:

Origin Questions:

“What led you to develop this approach to content creation?”

“How did you discover this common mistake in SaaS scaling?”

Process Questions:

“Can you walk us through your step-by-step approach to building self-sufficient teams?”

“What does your content creation process look like from start to finish?”

Result Questions:

“What kind of results have your clients seen after implementing these strategies?”

“How does a properly scaled SaaS business operate differently than one that’s struggling?”

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